Marketplace models and business strategies: Prioritising Women’s Work in the Platform Economy

Aditi Surie  | 2023


Digital labour platforms, which offer workers opportunities for income generation, are characterised by a diverse set of business models and a range of marketplaces that cater to various economic sectors from transport, medical care to e-commerce. Through a series of primary interviews with digital labour platform companies, this essay examines how their platform business models map to differences in working conditions of platform workers, especially for women workers. This diversity in business models of digital labour platforms and marketplaces further complicates the creation of policy and regulation aimed at supporting platform workers