Championing ‘Local’ Culture and Economy

Hitesh Vaidya, Kanak Tiwari, Nilesh Prakash Rajadhyaksha, Ruchi Gupta, Jordi Pascual, Kinjal Sampat, K. T Ravindran, Manu Mahajan, Prasad Shetty, Rajeev Sethi, Shikha Jain, Shveta Mathur, Vijaya Amujure, Enrico E. Bertacchini, Gurmeet S. Rai, Jagan Shah & Laila Tyabji | 2023


This report examines the intersections among local culture, economy and identity, and emphasises the significance of ‘everyday life’, as identities and cultures can only be sustained by protecting existing routines and practices of the people. It further draws attention to the fact that preserving cultural diversity and the local economy is essential for promoting uniqueness, authenticity, and creativity, and enabling frugal innovations.