Summary

BCC is a key component of the TNUSSP and seeks to address the issue of behaviour change through a range of approaches, of which communication campaigns and activities, targeted at appropriate segments, is an important part. This document broadly outlines the communication campaign and activities conducted at Tiruchirappalli, Periyanaicken-Palayam and Narasimhanaicken-Palayam.

DOI: https://doi.org/10.24943/tnusspbcc.20180202