Reeba Devaraj

Senior Specialist – TNUSSP | rdevaraj at iihs dot ac dot in

2006    MPhil, Economics, Stella Maris College, Chennai
2002    MA, Economics, Stella Maris College, Chennai
1998    BA, History, Women’s Christian College, Chennai


Countries: India
States: Tamil Nadu
Cities: Chennai
Languages: English, Tamil

Reeba Devaraj,  a development and social researcher, has an MPhil in Economics from Stella Maris College, Chennai. Over the past 14 years, she has worked in diverse professional capacities in both the private and academic sector. Her expertise includes designing and managing quantitative and qualitative surveys, developing communication strategies, and campaign evaluations. She is also an accomplished and result-oriented research professional with extensive experience in developing methodological designs and analysing quantitative and qualitative data.


After Post Graduation in 2002, she began her career as an economics teacher in a school. She later joined as a Research Consultant in TNS India (then Taylor Nelson Sofres Mode), a multi-national research company in Chennai. During her five-year tenure, she implemented and managed numerous projects, both quantitative and qualitative, of assorted issues such as child labour, infrastructure, health and water and sanitation. She received the TNS Asia Pacific Award for Excellence in Innovation in 2004 for her research work in the Tsunami Relief Effectiveness Survey conducted in India and Sri Lanka for Fritz Institute, USA.


From 2008 to 2013, she worked as a Deputy Research Director in GfK India, a multinational research company in Chennai. Apart from handling national level research projects, she designed Information, Education and Communication materials and the communication strategy for Maternal and Child Health and Cervical Cancer for Tamil Nadu Health Systems Project, Government of Tamil Nadu funded by World Bank. In 2016, she joined IIT Madras, Department of Management Studies as a Principal Project Officer for a systematic review on Water, Sanitation and Hygiene (WASH) funded by 3ie. Her key role included developing coding tools, data analysis using Qualitative Comparative Analysis (QCA) software and report writing.


Reeba joined IIHS in 2017 as a Specialist in Practice and Senior Specialist in Monitoring, Learning and Evaluation, TNUSSP. Her current role includes designing, implementing and monitoring baseline surveys and other related surveys. She is also a part of the MIS team which manages and analyses data collected on septage management through an Android application from all the Urban Local Bodies in Tamil Nadu.

Practice Projects at IIHS

2016 onwards Tamil Nadu Urban Sanitation Support Programme (TNUSSP)

Journal Articles

  • Ayyangar, A., Narayanan, S., Devaraj, R., Kumar, V. S., Devkar, G., & Annamalai, T. R. (2019). Target segmentation in WASH policies, programmes and projects: A systematic review. Journal of Development Effectiveness, 11(1), 43-67.


Other Writing

  • Ravi, k., Dash, G., Sarangan, G., Devaraj, R., & Sebastian, S. (2019). Assessment of training programmes on FSM: TNUSSP phase I. Chennai: TNUSSP.
  • Devaraj, R., Moopanar, S. S., Eswaramoorthy, S., Ramasamy, N., & Raman,R. (2019). Kodaikanal baseline study for urban sanitation. Chennai: TNUSSP.
  • Devaraj, R., Ramaswamy, N., Sebastian, S., Eswaramoorthy, S., Subdar, S., & Raman, R. (2019). Kilakarai baseline study for urban sanitation. Chennai: TNUSSP.
  • Raman. R., Sarangan, G., Devaraj, R., Ramasamy, N., Sebastian, S., Somasundram, L., … Ajay, R. (2019). Sanitation situation in Periyanaicken-Palayam and Narasimhanaicken-Palayam: Access, containment and emptying. Chennai: TNUSSP.
  • Sarangan, G., & Devaraj, R. (2018). Assessment of Behaviour Change Communication Programme: TNUSSP Phase I. Chennai: TNUSSP.
  • Nagaraja, P., Timblo, T., Ragavan, K. V. S., Moopanar, S. S., Devaraj, R., Ramasamy, N., & Sebastian, S. (2017). Tamil Nadu state baseline study: Technical assessment of sanitation chain. Chennai: TNUSSP.
  • Devaraj, R.  (2017, June 5). Bladder Woes: Bridging the sanitation gap along the highways. Tamilnadusanitationmission.
  • GaneshKumar, M., Wankhade, K., Raman, R., Devaraj, R., Rajkumar, S. D., & Sudhakar, S. (2019, February). Management information system for septage management for the state of Tamil Nadu, India. Paper presented at the 5th International Faecal Sludge Management Conference, AfricaSan5, FSM5, Cape Town, South Africa.
  • Annamalai, T. R., Narayanan, S., Devkar, G., Kumar, V. S., Devaraj, R., Ayyangar, A., & Mahalingam, A. (2017). Protocol for a systematic portfolio review: To what extent have the Water, Sanitation and Hygiene (WASH) sub-sectors incorporated the life-cycle approach into policies, programmes and projects during the MDG period?. London: International Initiative for Impact Evaluation (3ie).