Workshop on Writing for Digital Media

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Programme Date: 8 December  2017 | 09:30 am – 05:30 pm | IIHS Bangalore City Campus

Workshop Description

Do you work with your institution’s Communications or Social Media team? Do you write blog posts and connect with a larger audience on Twitter or Facebook by running web campaigns? Do you have your own blog but wish that you could reach your writing to a wider audience?

If you answered ‘yes’ to any or all of these questions, then this course is just for you.

Overview of the course
The course will focus on writing for two different electronic platforms—Social Media and Blogs. It will specifically cover the following.

  • How to manage an institution’s Social Media accounts, with a focus on Facebook and Twitter
  • How to plan and implement a Social Media or web campaign
  • How to write blogs for institutional as well as personal platforms

It will explore how learners can leverage the strengths of these platforms while also moving past the limitations of each. It will help learners understand the nuances of each platform, and how to tailor their writing skills to write across these different registers given the growing importance of the electronic writing space and how Social Media ties it all together.

Learner profile
  • Professionals who work with Communications teams and manage Social Media platforms of organisations
  • Freelance writers looking to reach out to a larger audience
Current challenges
  • Writing to make a connect with an institution’s intended audience
  • Writing to make maximum impact across registers on the same subject
  • Publicising content in a more effective way given the soaring volumes of e-writing

Prerequisite: Active social media accounts on Twitter, Facebook and any Blogging platform (personal or institutional WordPress, Blogger, Weebly etc.)

Key Learners Achievements
  • Writing relevant institutional blogs to target the intended audience
  • Writing to make maximum impact across different social media platforms (mainly Twitter and Facebook)
  • Publicizing content in a more effective way given the soaring volumes of e-writing.
Pedagogy

The course will be broken up into two sections: Blogging and Social Media, and will be conducted through a mix of discussions and hands-on exercises. We will do a critical review of examples taken from existing online content to understand whether the platform was used effectively or not. The results of the exercises will be shared in the class and peer-reviewed.

Lesson Plan

Detailed Lesson plan

Time Sessions
0930 – 1030 Introduction to the course, aims and methods, and warm up.
1030 – 1100 Blogs—History: From journal to blogs, purpose of the blog, voice/writing style of personal versus institutional blog.
1100-1130 Discussion: Good institutional and personal blogs, structure of a blog post, dos and don’ts of blog writing.
1130-1300 Write a blog post of 400-500 words on a topic of learner’s area of interest.
1300 – 1400 Lunch
1400 – 1430 Social Media 101 – Basics of popular platforms: Facebook, Twitter, LinkedIn and Instagram
1430 – 1530 Facebook and Twitter Focus: Understand how you judge a good tweet or FB post. Review some institutions’ Social Media channels and their impact.
1530 -1630 Exercise: Compose 3-4 tweets and 1-2 FB posts based on the blog that was written in the morning session. Identify organisations, groups and people who can be tagged to amplify the posts.
1630 – 1700 Select blog posts, tweets and FB posts to be read out loud in class and discussed. Review of entire session and wrap-up.
Faculty Profile

Contact us on +91 9884951580 or 080- 67606617 for further course details