Ravi Warriar

External Consultant | rwarriar at iihs dot ac dot in


1977   PG Diploma in Management, IIM Calcutta

1975   BTech, Electrical Engineering, IIT Kanpur




Countries: India, UK, USA, Europe
States: Karnataka, Maharashtra, West Bengal, Tamil Nadu, Madhya Pradesh, Uttar Pradesh, Gujarat
Cities: Bengaluru, Calcutta, Chennai, Mumbai, New Delhi, Kanpur, Indore, Ahmedabad, Hyderabad, Bareilly
Languages: English, Hindi

After completing Electrical Engineering and Management Studies, Ravi Warriar worked in managerial positions in Sales, Marketing, Operations and Materials Management in different business sectors—Security and Office equipment with Godrej and Boyce, FMCG with Brooke Bond and Hindustan Unilever, Leisure and Holidays with Sterling Holiday Resorts, Internet Services with Dishnet DSL, and Early Childhood Education with Treehouse Education. He also did a stint in Academics and Research as a Professor of Marketing with ICFAI Business School, during which he was the editor of one of their monthly magazines, Marketing Mastermind Ravi also had a book and several articles published.


At IIHS, Ravi is a consultant for strategic brand management.


He has a keen interest in sports, trekking and reading.

Book/Book chapters

  • Warriar, R. (2008). Marketing metrics, models and applications. Hyderabad, India: ICFAI University Press.


Other Writing

  • Warriar, R. (2009). Branding in times of recession. Marketing Mastermind Magazine
  • Warriar, R. (2006). Marketing Metrics: The bigger picture. Marketing Mastermind Magazine.
  • Warriar, R. (2007). Managing the long pipeline: Key indicators for sales and marketing. Marketing Mastermind Magazine.
  • Warriar, R. (2007). Managing cult brands. Marketing Mastermind Magazine.
  • Warriar, R. (2007). Marketing performance measures: The last 4 decades. Marketing Mastermind Magazine
  • Warriar, R. (2007). Core Brand: The corporate brand and shareholder value. Marketing Mastermind Magazine.